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SUSTAINABLE COMMUNITY DEVELOPMENT
Impacts, Risks and Opportunities
Amid ongoing social, economic, and environmental changes, local communities continue to face various challenges, including unequal access to opportunities, quality of life concerns, limited access to resources and education, as well as the impacts of evolving economic and environmental conditions. These challenges may affect the resilience and long-term sustainability of communities.
Primo is committed to conducting its business responsibly while creating shared value for society. The Company recognizes that sustainable community development is a key foundation for long-term growth and stability. Therefore, it places great importance on initiatives that enhance quality of life, promote social opportunities, support education and learning, improve public spaces, and contribute to the conservation of natural resources and the environment within local communities.
In addition, the Company actively encourages the participation of employees, local communities, government agencies, and business partners in developing initiatives that effectively address community needs. Through collaborative engagement, Primo aims to strengthen relationships between the Company and society, enhance community resilience and adaptability, and contribute to the development of strong and sustainable communities for the future.
Approach
The Company is committed to conducting its business while creating shared value for society, communities, and the environment under the principle of sustainable growth. It places importance on enhancing the quality of life of people in local communities, encouraging employee participation, and fostering positive relationships among the Company, residents, and surrounding communities through ongoing social and environmental initiatives.
The Company focuses on community development through a holistic approach that addresses social, environmental, and quality-of-life aspects. Key initiatives include supporting educational programs and learning spaces, promoting volunteer activities, conserving and protecting the environment, encouraging waste segregation and responsible resource utilization, and supporting activities that strengthen community relationships and social cohesion.
In addition, the Company emphasizes employee engagement at all levels through volunteer programs and social initiatives designed to foster a sense of social and environmental responsibility. The Company also collaborates with government agencies, private-sector organizations, and local communities to create tangible positive impacts and contribute to sustainable community development.
Guided by the “PRIMO CARE” philosophy and its ESG framework, the Company strives to balance business growth, quality of life, and environmental stewardship. The Company believes that sustainable community development is a fundamental pillar for building resilient, livable, and thriving communities that can grow together over the long term.
Performance
In 2025, the Company promoted skills development initiatives to create career and income opportunities for community members, including:
- 503 students’ family members and teachers through the Primo Grow Go Green: Cultivating the Power of Learning program.
- 31 community housekeepers through the Share to Change initiative.
Key Social Activities in 2025
Ongoing project: Primo Grow Go Green Program “School Development for Learning Empowerment” – Year 2
The Company promotes social contribution activities and encourages volunteerism among employees. The Company believes that schools serve as a second home for children, and contributing to improving the learning environment reflects the genuine intention of employees to give back to society.
This initiative is organized annually to support school development and promote learning opportunities for children in communities located near the Company’s operational areas through following activities:
The initiative focused on enhancing knowledge and promoting sustainable self-reliance through activities such as the development of school vegetable gardens. These learning spaces enabled students, teachers, and parents to gain practical knowledge in cultivation techniques and agricultural produce management. The harvested produce could be used for household consumption, helping to reduce living expenses, while surplus produce could be sold to generate additional income. The initiative therefore supported vocational skills development, food security, and long-term community resilience.
More than 503 students’ family members and teachers benefited from the program.
As part of the initiative, the Company’s employees volunteered to establish the vegetable garden plots, creating hands-on learning spaces where students could practice growing crops and develop essential life skills through experiential learning.
Results and Benefits Achieved During the Three-Month Period (Q4 2025)
Total Harvest | 20 kg |
Number of Meals | 130 servings |
Cost Savings | THB 1,800 |
Ongoing project: Shrine Cleaning Project During the “Vegetarian Festival” (Phuket) – Year 2
Another ongoing activity organized by the Company involves employee volunteers in Phuket Province participating in a shrine-cleaning initiative during the annual Phuket Vegetarian Festival. In 2025, employees joined together to clean several important shrines, including Kathu Shrine, Lim Hu Tai Su Shrine (Samkong Shrine), and Jui Tui Shrine, helping to preserve valuable cultural traditions while supporting and strengthening the local community.
Local Employment
The Company places great importance on promoting local employment, believing that creating job opportunities for communities is a fundamental foundation for shared development. The Company is committed to contributing to a better society for everyone by sharing opportunities with society and vulnerable groups through employment creation, career development, and the provision of knowledge and skills in housekeeping services. This initiative generates value for all stakeholders as follows:
Stable Income for Local Workers: Promoting local employment creates job opportunities for communities and enables residents to earn stable incomes. This is a crucial factor in reducing unemployment and income instability among local populations.
Local Economic Circulation: Employment opportunities within local areas stimulate regional economic growth. Income earned from local employment is spent within the community’s businesses and activities, resulting in greater financial circulation and strengthening the local economy.
Infrastructure Development and Improved Quality of Life: Local employment helps increase financial resources within the community, which in turn contributes to improvements in the quality of life of community residents.
Building Confidence for Entrepreneurs: The availability of capable and skilled local workers enhances confidence among entrepreneurs that they can operate their businesses sustainably in the area. This encourages further investment and business expansion within communities, thereby creating additional employment opportunities.
Performance in Local Economic Development
Under the Share To Change initiative: “Creating Opportunities, Promoting Income, Strengthening Communities,” the Company employed 31 local workers in 2025.
The Company promotes community participation by providing employment opportunities in operational roles such as Housekeeping Service, which involves delivering cleaning services within project areas. The Company works closely with community leaders and conducts community outreach to understand local needs, gather feedback, and assess the feasibility of employment opportunities for local residents.
The recruitment process includes candidate selection, training, and skills development programs designed to enhance job readiness. Training topics include personal grooming, service mindset, and fostering a positive attitude toward the organization. Candidates also undergo practical on-the-job training before commencing their duties to ensure that service delivery meets the Company’s operational standards.
In 2025, the Company employed 31 local workers, representing 88.57% of the total workforce in Housekeeping Service positions. This initiative created employment opportunities for people in the surrounding communities and generated approximately 3,868,800 Baht in annual income for the local community.
Social Contribution
The Company places continuous emphasis on supporting and developing society by creating social value through various initiatives. These include charitable donations and social investments delivered through different channels, both in the form of financial support and in-kind contributions, as well as related administrative expenses, as follows:
Category | Performance |
Social Investment | THB 15,000 |
In-kind Contributions | THB 20,000 |
Uno Cleaning Products | THB 2,211 |
Number of Volunteer Hours | 480 hours |
The Company also aims to strengthen engagement with residents through donation activities that encourage sharing of reusable items. These initiatives include the “Khun Mai Chai Rao Khor” donation box for reusable items and the “Pee Mai Chai Nong Khor” donation box for pet-related contributions. Through these initiatives, the Company strives to pass on value, reduce inequality, and create sustainable positive social impact.
Items received from donations are redistributed appropriately. Clothing and food were delivered to flood victims during flooding situations and also distributed through the “Luea–Kho (Leftover–Request)” initiative to expand access to essential clothing. Books were donated to students in Samut Prakan Province to support learning and promote sustainable educational opportunities. Additionally, donated stuffed toys were provided to The Voice Foundation to support animal care activities. These initiatives reflect the Company’s commitment to creating shared value across multiple social dimensions.
